A lot of this weekend was devoted to trying to find different websites that had a nice design, had unique aspects, etc. What I found is a lot of wine blogs post recipes, pairings, and about themselves, but not a lot of them do it in a very aggressive way. They all fall along the same trend of a wine bottle here, scripty font there, etc. I've noticed that stronger kinds of alcohol have stronger designers. They're quicker, no swirls/fluff, and their websites are fun. I want this whole brand to attract a younger generation that makes it look sleek to drink apfelwein, that it's not just one of the lowest alcohol rates.
http://www.gbranded.com/
http://www.adidasjourneys.com/suedtirol/#route
Not only would I like for them to to be able to interact with the website, but also create an app for a tablet/iphone. This way they can take a tour of the path virtually, find out different pairings, go through the wine making process, fun facts about the route, etc. I'd also like to push it into its own brand, so creating posters, coasters, wine boxes/bags, wine bottle opener. And before I go into the whole app arena, I wanted to solidify that look first. It definitely needs to be pushed more with more elements intertwined, rather than the same image and grid used over and over, which I can see now.
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| label |
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| website home |
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| coasters |
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| posters |
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