GRID_a grid is a structure made up of horizontal and vertical lines, and is the framework where text, image and space can be combined in a cohesive manner. designers use a grid as an infrastructure upon which to build both complex and austere layouts that enable hierarchy and accessibility through flexibility and consistency.
BENEFITS/FUNCTIONS_grids are heavily accredited to swiss design, which emphasizes visual simplicity and uniformity through the deployment of design elements on a mathematically constructed grid, allowing for precise, clean layouts.
MODULAR GRID_consistent horizontal divisions from top to bottom in addition to vertical divisions from left to right
MARGINS_the spaces separating the content in the middle from the edge of the paper.
COLUMNS_the vertically aligned groupings of modules
GRID MODULE_each individual box in the module
FLOWLINES_the continuous lines that align each module
GUTTER_the space between modules
HIERARCHY_emphasizing, prioritizing and emphasizing certain elements of a graphic more heavily than others.
Portrayed clearly, consciously implemented visual prompts direct a viewer's attention appropriately based on the importance of each individual element or piece of information.
TYPOGRAPHIC COLOR_the relative lightness or darkness of a block of text. Factors like font size, and the size between letters, and the size between lines dictates the shade of color in a text block.
WHITE SPACE_where no image or text exists.
CONTRAST_Contrast occurs by forcing distinction between one thing and another as a way to communicate a message. Contrast can be achieved using size, color, and by using or not using an amount of space.
No comments:
Post a Comment