 |
| continued inspiration |
10.29.2013
10.14.2013
redo process
 |
| process of working towards a Frosty Fox logo |
 |
| logo rounds _ combining the face/tail of the fox to create an ice cream cone |
 |
| in progress title |
_ logo
_ food truck design
_ website
_ cone wrapper
_ apparel? syrup bottles? bowls?
10.10.2013
re+redo
- Client Frosty Fox is different from other food trucks because it offers just three flavors and a world of possibilities. It focuses on the sneakiness and hideaway aspect that a fox is known for, and fun for kids to play with. They interact with kids in person and on their app.
- Product/Idea They are selling organic/all natural ice cream. The biggest weakness is that this truck sells only three flavors, but their strength is how the kids get to choose their flavor and become a part of the ice cream truck. They get to spin the wheel of flavor, hide the fox on the truck, make fox noises, among others.
- Purpose Frosty Fox's goal is get kids together and interacting with their neighborhood. Through games on the truck, it becomes more of a station for a day rather than a travelling piggy bank. Kids get to learn together and get to get moving together.
- Competitors The competition is other ice cream trucks, ice cream stores, etc. They're telling them that ice cream is on the move, and to get out of the house and outside. We want to tell them to get outside and get moving together.
- Audience Who are you talking to? Be specific but concise. Age, culture, sex, etc. The major demographic is kids, as young as they can start running up to pre teens. The
- Must haves Fliers should be posted at parks, neighborhood pools, batting cages, soccer fields, bowling alleys, radio stations. It should not be promoted through TV or billboards. This should be spread through being with your family and around engaging activities. Needs to have 60s music, like 'My Girl' and anything by Otis Redding : feel good beats that are fun to dance around to.
 |
| pre-idea moodboard |
Subscribe to:
Comments (Atom)